TITLE

After the crash: Where from here?

AUTHOR(S)
Riedman, Patricia
PUB. DATE
August 2000
SOURCE
Advertising Age;8/7/2000, Vol. 71 Issue 33, ps2
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article discusses the marketing strategies of Internet companies after the bankruptcies and closures of numerous dot-com businesses. Key issues discussed include the reasons why many Internet companies cannot survive the intense competition in the sector and Internet firms' return to more frugal and old-fashioned advertising.
ACCESSION #
3409737

 

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