TITLE

Time to explode old creative boundaries

AUTHOR(S)
Schmetterer, Bob
PUB. DATE
August 2000
SOURCE
Advertising Age;8/7/2000, Vol. 71 Issue 33, p40
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article discusses the need for advertising agencies to search for ideas that transcend traditional advertisements in the era of the Internet and the information age. Key issues discussed include expectations on the use of the Internet by potential consumers and comparisons between the role of the Internet and television as media for advertisements.
ACCESSION #
3409735

 

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