TITLE

Bob Schmetterer embraces role as visionary for new creativity

AUTHOR(S)
Donaton, Scott
PUB. DATE
August 2000
SOURCE
Advertising Age;8/7/2000, Vol. 71 Issue 33, p38
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article profiles Bob Schmetterer, the chairman and chief executive officer of Euro RSCG Worldwide. Key issues discussed include background information on Schmetterer and his professional career, his key personality traits and their role in his success in business and Schmetterer's views on mass media and advertising.
ACCESSION #
3409731

 

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