TITLE

Spirits rise as Jack Daniel's plans surprise party for 150th

AUTHOR(S)
Fitzgerald, Kate
PUB. DATE
August 2000
SOURCE
Advertising Age;8/7/2000, Vol. 71 Issue 33, p32
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article examines a consumer promotion program by Brown-Forman Corp. to commemorate the 150th birthday of legendary whiskey maker Jack Daniel's in the U.S. in 2000. Key issues discussed include a description of the key features of the promotion, its target markets and creative credits for the marketing campaign.
ACCESSION #
3409720

 

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