Spirits rise as Jack Daniel's plans surprise party for 150th

Fitzgerald, Kate
August 2000
Advertising Age;8/7/2000, Vol. 71 Issue 33, p32
Trade Publication
The article examines a consumer promotion program by Brown-Forman Corp. to commemorate the 150th birthday of legendary whiskey maker Jack Daniel's in the U.S. in 2000. Key issues discussed include a description of the key features of the promotion, its target markets and creative credits for the marketing campaign.


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