TITLE

New Orleans flavor spices up Acura concerts

PUB. DATE
August 2000
SOURCE
Advertising Age;8/7/2000, Vol. 71 Issue 33, p32
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article reports on the staging of the "Acura Music Festival: Destination New Orleans" music festival sponsored by American Honda Motor Co. in New Orleans, Louisiana, in 2000. Key issues discussed include the musical artists scheduled to perform during the event and the exhibition of New Orleans-style food, arts and crafts.
ACCESSION #
3409717

 

Related Articles

  • Honda cranks up music-based marketing. Beene, Ryan; Rechtin, Mark // Automotive News;6/16/2014, Vol. 88 Issue 6625, p4 

    The article presents information on the Honda Stage marketing initiative unveiled by automobile maker American Honda in June 2014. It discusses the involvement of sponsorship and rights deals in the initiative, its music channel on vide-sharing web site YouTube, and the initiative's implications...

  • Wendy's Bitin' for Teen Titans; Honda's in, Like, Swim. Ebenkamp, Becky; Wasserman, Todd // Brandweek;9/26/2005, Vol. 46 Issue 34, p8 

    Presents news briefs concerning advertising deals as of September 26, 2005. Information on a tie-in marketing deal between Warner Bros. Consumer Products and fastfood chain Wendy's concerning the "Teen Titans" television program; Partnership between American Honda Motor and the Cartoon...

  • IEG/BILLBOARD TOUR SPONSORSHIP.  // Billboard;7/29/2006, Vol. 118 Issue 30, p19 

    The article reports on the corporate sponsorship of concert tours in the U.S., based on the IEG Sponsorship Report as of July 2006. American Honda Motor partnered with House of Blues Entertainment to create a monthlong "Fit in the House" promotion to introduce its new premium-entry Fit...

  • Honda will sell EV in Calif. Rechtin, Mark // Automotive News;4/8/1996, Vol. 70 Issue 5653, p2 

    Reports that American Honda plans to sell a two-door four-passenger battery-powered car in California from the spring of 1997. Comments from Robert Bienenfeld, manager of American Honda's alternative fuel task force.

  • Acura unveils '98s division is `back on track,' Thomas says. Stoffer, Harry // Automotive News;10/20/1997, Vol. 71 Issue 5736, p25 

    Presents details of Acura Division's 1998 line of automobiles. Comments from Rich Thomas, executive vice-president and general manager of Acura; Details of automobiles such as the Acura 3.5 RL and the Integra.

  • Ad agency didn't click. Rechtin, Mark // Automotive News;11/18/1996, Vol. 71 Issue 5687, p3 

    Reports on the reasons that automaker Acura found it necessary to cancel its contract with advertising agency Ketchum, and go for Suissa Miller instead. Why Acura had to endure an extra 18 months with Ketchum Advertising; Suissa's lack of automotive experience.

  • Acura dealers start new year with few '94 models on hand. Connelly, Mary // Automotive News;10/11/1993, Vol. 67 Issue 5521, p40 

    Reports on Acura Division dealers' limited number of automobile models during the start of the 1994 model year. Problem of supply; Unexpectedly rapid selling of 1993 models; Late arrival of 1994 models; Competition with 1994 Honda Accord's release; Expected unit sales in the 1994 model year.

  • Acura considers Web partner. Dawson, Angela // Adweek Western Edition;7/08/96, Vol. 46 Issue 28, p4 

    Reports on American Honda Motor Co.'s agency search for an interactive marketing project. Review for American Honda's Acura account is expected to last until early fall; Agencies vying for the account to develop and manage Acura's first World Wide Web site.

  • Honda explores media options with outside buying services. Dawson, Angela; Tyrer, Kathy // Adweek Western Edition;5/06/96, Vol. 46 Issue 19, p58 

    Reports on American Honda Motor Co.'s exploration of media options with outside buying services. Honda's media deal with Herbert Zeltner and Rubin Postaer & Associates.

Share

Read the Article

Courtesy of NEW JERSEY STATE LIBRARY

Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics