Let free tunes ring

Fitzgerald, Kate
August 2000
Advertising Age;8/7/2000, Vol. 71 Issue 33, p32
Trade Publication
The article reports that Volkswagen of America is supplying the Universal Music Group with several new Beetle automobiles for a high-tech road trip supporting the Jimmy and Doug's Farmclub.com label in the U.S. in 2000. Key issues discussed include conversion of the Beetle automobiles to mobile video and sound studios that search for new music acts across the country.


Related Articles

  • Quick Thinking. MacMillan, Carrie // Promo;Aug2002, Vol. 15 Issue 9, p48 

    Presents news items on developments in quick-service deals and tie-ins at the annual Licensing Show in New York City in June 2002. Addition of card games to kids meals; Coupons for licensed Barbie shoes; Watch-and-win game and online promotions.

  • Terminator 3 Sees Future with Solid Support. Finnigan, David; Greenberg, Karl // Brandweek;10/7/2002, Vol. 43 Issue 36, p4 

    Focuses on the promotional tie-ins of the film 'Terminator 3: Rise of the Machines,' with various companies, for its July 2003 release in the U.S. Product placement of Microsoft Corporation's Xbox game console; Partnership with Toyota's Lexus SC 430.

  • ViewMasters Assist Hotel's Marketing Campaign.  // Lodging Hospitality;3/1/2002, Vol. 58 Issue 3, p14 

    Reports the tie-in agreement between Clayton on the Park, a hotel and apartment complex in Saint Louis, Missouri and ViewMaster 3-D photo viewers in March 2002.

  • Coke Puts Players in the Game To Help Unveil Potter's Secrets. Hein, Kenneth // Brandweek;10/7/2002, Vol. 43 Issue 36, p6 

    Focuses on the tie-in of the Coca-Cola brand with the Harry Potter franchise, for the November 15, 2002 release of the film 'Harry Potter and the Chamber of Secrets,' in the U.S. Information on the Catch the Golden Snitch and Win promotion running in October 2002; Design of the Classroom ...

  • Hitching Brands To The Stars. Chipps, William // Billboard;8/21/2004, Vol. 116 Issue 34, p40 

    Presents information on the celebrity tie-in deals made by several luxury goods companies in the U.S. as of August 21, 2004. Appeal of celebrity tie-ins to consumers; Brands mentioned by several singers in the lyrics of their songs; Celebrities hired by several companies to help sell their...

  • TOP 5: 'HUNGER GAMES' SPECIAL.  // Advertising Age;3/26/2012, Vol. 83 Issue 13, p27 

    Photographs are presented of several marketing efforts that tie in to the film "The Hunger Games," including a New York Sports Club fitness class, the "Capitol Colours" line of nail polish from beauty products company American International Industries (AII), and a promotion for web browser...

  • CKE Snares 'Spider-Man' Tie-In.  // Restaurant Business;4/15/2002, Vol. 101 Issue 7, p16 

    Reports the agreement of CKE Restaurants for a promotional partnership of the motion picture 'Spider-Man' in California. Reasons for the selection of the restaurant for a movie tie-in; Suitability of the demographics of the restaurants to the motion picture; Orientation of the restaurants...

  • NECESSARY OBJECTS?  // Entertainment Weekly;6/11/2004, Issue 769, p19 

    Deals with the marketing tie-ins between companies and motion pictures shown in the U.S. in summer 2004, such as coffee company Starbucks and "Shrek 2."

  • TIE-INS.  // Quill & Quire;Jun98, Vol. 64 Issue 6, p14 

    Focuses on the tie-in agreement of Bantam Doubleday Dell company for film novelizations in Edmonton, Alberta.


Read the Article


Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics