TITLE

ACNielsen, IRI face wave of consolidation

AUTHOR(S)
Neff, Jack
PUB. DATE
August 2000
SOURCE
Advertising Age;8/7/2000, Vol. 71 Issue 33, p30
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article reports on the market trend of mergers and consolidations among companies in the consumer package-goods industry of the U.S. in 2000. Key issues discussed include the competition between market research companies ACNielsen Corp. and Information Resources Inc. and the effects of mergers such as that of Kraft Foods and Nabisco on the industry. INSET: Report sees divestiture of smaller brands on way.
ACCESSION #
3409711

 

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