Campbell-Ewald looks beyond Chevy

Chura, Hillary; Halliday, Jean
August 2000
Advertising Age;8/7/2000, Vol. 71 Issue 33, p25
Trade Publication
The article reports that advertising agency Campbell-Ewald is departing from its image as a captive General Motors Corp. (GM) shop in the United States in 2000. Key issues discussed include the new advertising accounts outside of GM that were won by the agency, its marketing initiatives and its growth targets and strategies in the advertising market.


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