TITLE

Retailers face the music for back-to-school rally

AUTHOR(S)
Cuneo, Alice Z.
PUB. DATE
August 2000
SOURCE
Advertising Age;8/7/2000, Vol. 71 Issue 33, p24
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article reports on the back-to-school advertising campaigns of several clothing manufacturers and retailers, such as Kmart, Levi Strauss, Eddie Bauer Inc. and Gap, in the U.S. in 2000. Key issues discussed include a description of the key features of the campaigns, their target markets and the creative credits for the advertisements.
ACCESSION #
3409702

 

Share

Read the Article

Courtesy of NEW JERSEY STATE LIBRARY

Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics