TITLE

Wendy's sidesteps pitfalls by mixing value with variety

AUTHOR(S)
MacArthur, Kate
PUB. DATE
August 2000
SOURCE
Advertising Age;8/7/2000, Vol. 71 Issue 33, p22
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article discusses key issues concerning the excellent financial performance of fast food chain Wendy's International in the United States in 2000. Key issues discussed include the benefits enjoyed by Wendy's from solid branding and marketing programs and details of plans for the company's advertising campaigns.
ACCESSION #
3409700

 

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