Wendy's sidesteps pitfalls by mixing value with variety

MacArthur, Kate
August 2000
Advertising Age;8/7/2000, Vol. 71 Issue 33, p22
Trade Publication
The article discusses key issues concerning the excellent financial performance of fast food chain Wendy's International in the United States in 2000. Key issues discussed include the benefits enjoyed by Wendy's from solid branding and marketing programs and details of plans for the company's advertising campaigns.


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