TITLE

Hardee's blamed for much of CKE's 1st-quarter loss

AUTHOR(S)
MacArthur, Kate
PUB. DATE
August 2000
SOURCE
Advertising Age;8/7/2000, Vol. 71 Issue 33, p22
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article reports on the business losses announced by CKE Restaurants in the United States for the first quarter of fiscal 2000. Key issues discussed include the attribution of the losses to the firm's Hardee's fast food chain and the detrimental impact of indecision by Hardee's on advertising focus.
ACCESSION #
3409698

 

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