TITLE

Formula for success comes to U.S

AUTHOR(S)
Koranteng, Juliana
PUB. DATE
August 2000
SOURCE
Advertising Age;8/7/2000, Vol. 71 Issue 33, p20
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article reports on the staging of a Formula One World Championship Grand Prix event in the U.S. in 2000. Key issues discussed include the global platform the racing event gives to international marketers that sponsor different racing teams and the potential effects of the exposure of international racing sponsors to the American market.
ACCESSION #
3409695

 

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