Computer Associates remakes image

Elkin, Tobi
August 2000
Advertising Age;8/7/2000, Vol. 71 Issue 33, p12
Trade Publication
The article examines an advertising campaign created by Y and R Advertising for Computer Associates in the United States in 2000. Key issues discussed include a description of the key features of the campaign, its target markets and the creative credits for the advertisements.


Related Articles

  • TECHNOLOGY/COMMUNICATIONS.  // Advertising Age;5/26/2003, Vol. 74 Issue 21, special section pS-6 

    The article describes the "Amnesia" advertising campaign for the technology company, Computer Associates created by the New York-based WPP Group's Y&R Advertising. The advertisement promotes the company's Bright Store storage software and was created with creative director Ann Hayden and...

  • Image of the week.  // Advertising Age;5/14/2001, Vol. 72 Issue 20, p40 

    The article presents an image of a stork carrying newborn babies and arrives at the Bronx Zoo, which was created by the New York-based agency, Y&R Advertising. The advertisement was launched in trains, subways and billboards with creative director, Betsy Petropoulos, senior art director, Stu...

  • HOTLINE.  // Campaign;3/16/2001, Issue 11, p5 

    Reports advertising campaign developments as of March 2001. Interest of Havas French communications group in acquiring True North; Termination of employment for Bernard Barnett executive vice-president and director of corporate affairs at Y&R Europe; Recruitment of Mick Bailey head of creative...

  • what's new.  // AdMedia;May2005, Vol. 20 Issue 4, p7 

    Offers information on several advertising campaigns. "Influenza Vaccine - 2005 Buck Shelford," created by Insight Consultants; "Captioning," created by Big Communications; "NZ Human Rights Film Festival," created by Y&R Advertising.

  • breaking: KFC.  // Advertising Age;9/7/1998, Vol. 69 Issue 36, p44 

    This article reports that Kentucky Fried Chicken corp. will launch an advertising campaign on September 9, 1998 to introduce the chain's Popcorn Chicken item. The campaign, from Y&R Advertising of New York, features an animated "Little Colonel" character, whose voice is provided by actor Randy...

  • AT&T brand revamp gets first support in new ads. Cleland, Kim; Gleason, Mark // Advertising Age;3/3/1997, Vol. 68 Issue 9, p3 

    This article reports on plans by AT&T Corp. to revamp its brand strategy after pumping an estimated $1 billion-plus into advertising in 1996. The company is revamping its brand strategy under Marilyn Laurie, who has been named executive vice president, brand strategy and marketing...

  • GOAT OR GLOAT.  // B to B;1/17/2011, Vol. 96 Issue 1, p26 

    The article reviews two advertising campaigns including a campaign for Dell Services from Y & R Advertising Inc. and a capiam for IBM Corp. from Ogilvy & Mather Worldwide Inc.

  • CUT TO THE CHASE.  // B to B;1/17/2011, Vol. 96 Issue 1, p26 

    The article reviews two advertising campaigns including a campaign for United Parcel Service of America from Ogilvy & Mather Worldwide Inc. and another from Y&R Advertising Inc. for Xerox Corp.

  • Adobe clicks with Y&R for first brand campaign. Johnson, Bradley // Advertising Age;5/26/1997, Vol. 68 Issue 21, p8 

    The article presents information on the advertising campaigns of Adobe Systems Inc. (Adobe Systems). Adobe Systems will soon launch its first-ever brand campaign alongside product advertisements from new global advertising agency Y&R Advertising. The agency recently won the review for the...


Read the Article


Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics