TITLE

Microsoft gets personal with ME

AUTHOR(S)
Elkin, Tobi
PUB. DATE
August 2000
SOURCE
Advertising Age;8/7/2000, Vol. 71 Issue 33, p8
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article reports a branding campaign for Microsoft Corp.'s new Windows Millennium Edition operating system in the United States in 2000. Key issues discussed include a description of the key features of the campaign, its target markets and the creative credits for the advertisements.
ACCESSION #
3409656

 

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