TITLE

Post cereals sound off in pair of new promos

AUTHOR(S)
Thompson, Stephanie
PUB. DATE
August 2000
SOURCE
Advertising Age;8/7/2000, Vol. 71 Issue 33, p8
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article reports on two sales promotion programs for Kraft Foods' Post Cereal division in the United States in 2000. Key issues discussed include a back-to-school promotion that offers winners free admission to a concert featuring musician Sammie and a description of a television advertising campaign that accompanies the promotion.
ACCESSION #
3409652

 

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