Post cereals sound off in pair of new promos

Thompson, Stephanie
August 2000
Advertising Age;8/7/2000, Vol. 71 Issue 33, p8
Trade Publication
The article reports on two sales promotion programs for Kraft Foods' Post Cereal division in the United States in 2000. Key issues discussed include a back-to-school promotion that offers winners free admission to a concert featuring musician Sammie and a description of a television advertising campaign that accompanies the promotion.


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