TITLE

P&G to keep budget level as it aims to build sales

AUTHOR(S)
Neff, Jack
PUB. DATE
August 2000
SOURCE
Advertising Age;8/7/2000, Vol. 71 Issue 33, p4
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article reports that Procter and Gamble Co. plans to steadily hold advertising spending as a percentage of sales in the United States for the fiscal year started July 1, 2000. Key issues discussed include the reorganization of the company's marketing budget in the wake of decreased stock prices and lower sales numbers.
ACCESSION #
3409637

 

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