P&G to keep budget level as it aims to build sales

Neff, Jack
August 2000
Advertising Age;8/7/2000, Vol. 71 Issue 33, p4
Trade Publication
The article reports that Procter and Gamble Co. plans to steadily hold advertising spending as a percentage of sales in the United States for the fiscal year started July 1, 2000. Key issues discussed include the reorganization of the company's marketing budget in the wake of decreased stock prices and lower sales numbers.


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