TITLE

Nine vie for $250 mil wireless acc't

AUTHOR(S)
Petrecca, Laura; Elkin, Tobi; Cuneo, Alice Z.
PUB. DATE
August 2000
SOURCE
Advertising Age;8/7/2000, Vol. 71 Issue 33, p4
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article reports on the pending release of an advertising campaign for SBC Communications and BellSouth, two firms that are to be merged in the United States. Key issues discussed include the advertising agencies that are bidding for the account and the ranking of the two companies in the wireless communications industry when their merger deal is completed.
ACCESSION #
3409633

 

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