TITLE

NBC blasts beyond the 15-minute barrier

AUTHOR(S)
Ross, Chuck
PUB. DATE
August 2000
SOURCE
Advertising Age;8/7/2000, Vol. 71 Issue 33, p3
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article reports that National Broadcasting Co.'s television network airs more than a quarter hour of national advertising per hour of air time in the U.S. in 2000. Key issues discussed include the amount of non-programming time per hour for rival networks ABC and CBS and expert opinion as to why the advertising clutter on television has gotten out of hand.
ACCESSION #
3409627

 

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