TITLE

Pfizer strips Bates of media planning duties

AUTHOR(S)
Goetzl, David; Linnett, Richard
PUB. DATE
August 2000
SOURCE
Advertising Age;8/7/2000, Vol. 71 Issue 33, p1
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article reports that Bates USA will lose media planning duties for Warner-Lambert Co. due to firm's acquisition by Pfizer. Key issues discussed include competition between advertising agencies Carat USA and MindShare that are bidding for the account and other reorganization moves expected from the merger deal.
ACCESSION #
3409604

 

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