TITLE

AT&T shootout: Agencies seek Olympic gold

AUTHOR(S)
Petrecca, Laura; Elkin, Tobi; Chura, Hillary; Teinowitz, Ira
PUB. DATE
August 2000
SOURCE
Advertising Age;8/7/2000, Vol. 71 Issue 33, p1
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article examines the television advertising campaign of AT and T Corp. that is scheduled to air during the Olympic Games in September 2000. Key issues discussed include a description of the key features of the campaign, the primary target markets for the commercials and the creative credits for the campaign.
ACCESSION #
3409595

 

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