Talkin' 'bout 'Y' generation: Texting demographic requires a whole new approach

June 2008
Employee Benefit News;Jun2008, Vol. 22 Issue 7, p24
The article reports on the concern of the 2008 National Investment Company Service Association's East Coast regional meeting participants on convincing the Generation Y (Gen Y) members to save for retirement. It notes that informing the Gen Y members, which is composed of 15- to 27-year-old individuals, regarding the importance of retirement savings is a major hurdle for the employers. Suggestions on how to make Gen Y start saving for retirement mentioned by several participants in the meeting are discussed.


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