TITLE

Small business owners are salespeople in disguise

AUTHOR(S)
Gitomer, Jeffrey
PUB. DATE
August 2008
SOURCE
Long Island Business News (7/1993 to 5/2009);8/15/2008, Vol. 55 Issue 40, p25A
SOURCE TYPE
Periodical
DOC. TYPE
Article
ABSTRACT
The article provides reasons why small business owners are best in selling. A business owner does not allow the business to fail so it is the owner's responsibility to bring success to the business. They sell best because they know their product or service very well and duty of nurturing the business is involved. Another reason why they sell best is because people want to buy from the owner because they know they get special attention and appreciation from owners.
ACCESSION #
34061151

Tags: SMALL business;  BUSINESSPEOPLE;  CREATIVE ability in business;  SELLING;  SUCCESS in business

 

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