TITLE

TAKING A CLOSE LOOK AT NET LEADS

AUTHOR(S)
Fest, Glen
PUB. DATE
August 2008
SOURCE
Bank Technology News;Aug2008, Vol. 12 Issue 8, p21
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article reports on the move of mortgage companies that have difficulty in judging the rate of return (ROI) to look for more scrutinized Web leads. In response, LendingTree LLC introduces the lead-performance optimization, called Sparkroom Lead IQ, which aims to give lenders a sharper look on lead channels. It also provides the data needed by the mortgage shop managers to break down lead performance, as well as takes the deal data from the negotiations with major lead providers.
ACCESSION #
34060690

 

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