TITLE

PEACOCK'S GOLD

AUTHOR(S)
Kissell, Rick
PUB. DATE
August 2008
SOURCE
Daily Variety;8/13/2008, Vol. 300 Issue 28, p1
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article reports on the dominance of NBC Television Network in the ratings for August 8-15, 2008 in the U.S. The network's good ratings performance can be attributed to its coverage of the 2008 Beijing Summer Olympics. Additionally, the interest of viewers is bolstered by the record-setting performance of American swimmer Michael Phelps. It is expected that the network's dominance will continue until the end of the Olympics.
ACCESSION #
34030042

 

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