TITLE

Nathan's

AUTHOR(S)
Pond, James
PUB. DATE
July 2000
SOURCE
FoodService Director;07/15/2000, Vol. 13 Issue 7, p130
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Features Nathan's Famous, a non-commercial foodservice company in the United States. What prompted the firm to refocus the brand's identity; Effort as part of an expansion of the firm's branded product program; Brands added to its portfolio via acquisitions.
ACCESSION #
3401790

 

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