Bailey, Beth
August 2008
Best's Review;Aug2008, Vol. 109 Issue 4, p88
Trade Publication
The article discusses the significance of social networks to insurers in the U.S. The industry is making a move of involving itself in social network by adding blogs, videos and message boards to its marketing strategies. It is one way of staying competitive and make connections to its customers. Advantages of the technology include identification, association, user-initiated conversation, power-initiated conversation and in-person interaction.


Related Articles

  • Campbell Macpherson: Get online or get left behind. Macpherson, Campbell // Money Marketing (Online Edition);4/11/2013, p65 

    In this article the author focuses on the role of Internet and social media in everyone's life. He states that adviser businesses need to do to engage with a younger audience through social media. He further discusses that the advisers need to match advisers to clients, looking over the...

  • New Horizons. Oulmette, Gates // Best's Review;Jul2008, Vol. 109 Issue 3, p100 

    The article reports on the significance of the mobile social networking in the U.S. It is stated that online social networking can play in serving the needs of existing insurance customers over age 35 and above. Moreover, it is noted that insurers should understand and acknowledge the role of...

  • An unusual, but effective idea. Snowden, Dave // KM World;Feb2009, Vol. 18 Issue 2, p1 

    The article discusses the concept of social network stimulation. It says that one can handle the difficult portion of finance using this technique. The approach uses the three principles of system design which are distributed cognition, finely granulated objects and disintermediation, and were...

  • Shareholding Networks in Japan. Souma, Wataru; Fujiwara, Yoshi; Aoyama, Hideaki // AIP Conference Proceedings;2005, Vol. 776 Issue 1, p298 

    The Japanese shareholding network existing at the end of March 2002 is studied empirically. The network is constructed from 2,303 listed companies and 53 non-listed financial institutions. We consider this network as a directed graph by drawing edges from shareholders to stock corporations. The...

  • Social Networks Among Blacks and Whites: The Interaction Between Race and Age. Ajrouch, Kristine J.; Antonucci, Toni C.; Janevic, Mary R. // Journals of Gerontology Series B: Psychological Sciences & Socia;Mar2001, Vol. 56 Issue 2, pS112 

    Examines the main and interactive effects of age and race on the core characteristics of social networks including size, frequency of contact, geographical proximity and composition of network. Association of older age with smaller, less frequently seen and less proximal networks that had a...

  • HOPEMOB.  // Children's Ministry;Sep/Oct2013, Vol. 23 Issue 4, p38 

    The article focuses on HopeMob which brings people online to support short-term needs.

  • quiz.  // Women in Business;May/Jun2007, Vol. 59 Issue 3, p38 

    A quiz about connectional networking is presented.

  • Steer clear of social networking trouble.  // Administrative Professional Today;Sep2013, Vol. 39 Issue 9, p7 

    The article offer tips to avoid social networking trouble.

  • Editorial Themed Issue: Relationships With Others. Zink, Robyn // Australian Journal of Outdoor Education;2013, Vol. 17 Issue 1, p1 

    An introduction to articles published in this issue is presented including an article on a philosophical exploration of relationship, another on a methodological approach to mapping relationships and an article on Social Network Analysis.


Read the Article


Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics