TITLE

JOIN THE REVOLUTION

AUTHOR(S)
Bailey, Beth
PUB. DATE
August 2008
SOURCE
Best's Review;Aug2008, Vol. 109 Issue 4, p88
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article discusses the significance of social networks to insurers in the U.S. The industry is making a move of involving itself in social network by adding blogs, videos and message boards to its marketing strategies. It is one way of staying competitive and make connections to its customers. Advantages of the technology include identification, association, user-initiated conversation, power-initiated conversation and in-person interaction.
ACCESSION #
33985982

 

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