Changing Prescriptions

August 2008
Best's Review;Aug2008, Vol. 109 Issue 4, p70
Trade Publication
The article features the moves undertaken by the government and various companies to encourage greater generic drug utilization in the U.S. Studies show that generic education campaign that use targeted mailings increased generic conversion by 22%, with a savings of $88 per switch per year. UnitedHealth launched a program that identifies customers taking brand names with the highest copays.


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