Conquista a las Mujeres Consumidoras

Betech, Emilio R.
August 2008
Entrepreneur Mexico;Aug2008, Vol. 16 Issue 8, p38
No abstract available.


Related Articles

  • WOMEN IN PAID WORK: SOME CONSEQUENCES AND QUESTIONS FOR FAMILY INCOME AND EXPENDITURES. Kahne, Hila // Advances in Consumer Research;1981, Vol. 8 Issue 1, p585 

    The paper examines consumer preference and expenditures in relation to women's market work and income. Working women's participation rates, family forms, and income patterns are analyzed. Identification of research needs emphasize consumer expenditure studies at moment of time and studies of...

  • Students as Subjects in Consumer Behavior Experiments. Enis, Ben M.; Cox, Keith K.; Stafford, James E. // Journal of Marketing Research (JMR);Feb1972, Vol. 9 Issue 1, p72 

    During a series of consumer behavior studies being conducted with housewives, it was decided to replicate the studies with students from our marketing principles courses. The purpose of the project was to test the hypothesis that students' responses in consumer behavior studies accurately...

  • SPRING FLING.  // WWD: Women's Wear Daily;5/19/2005, Vol. 189 Issue 106, p2 

    Presents a story on consumer attitudes and behavior of women toward spring cleaning, based on research from Cotton Inc. Benefit of cleaning closet; Expectations of women for clothing; Motivators for purchasing clothes among women.

  • Value proposition. Dorfman, Sherri // Marketing News;3/1/2006, Vol. 40 Issue 4, p54 

    The article stresses the importance of exploring the views of customers. Addressing the views of consumers could give many advantages. Tips for learning your customers' views are presented. Companies could see more business opportunities simply by closely associating with its customers.

  • A Critique of the Communicative Assumptions within Consumer Behavior Research. Ringberg, Torsten // Advances in Consumer Research;1999, Vol. 26 Issue 1, p320 

    Successful communication, that is the reception of meaning by consumers as intended by marketers, underlies marketers' very existence as well as researchers' justification for empirical and theoretical analyses. In spite of its importance the assumed location of meaning in the communicative act...

  • WHY DON'T CONSUMERS BEHAVE ETHICALLY? THE SOCIAL CONSTRUCTION OF CONSUMPTION. Eckhurdt, Giana; Devinney, Timothy; Belk, Russell // Advances in Consumer Research;2007, Vol. 34, p12 

    Information is offered about a film presented at the ACR 2006 Film Festival at the Advances in Consumer Research North American Conference. Topics from the videography "Why Don't Consumers behave Ethically? The Social Construction of Consumption" include rationalization and consumer belief in...

  • A Tribute to Kathy Brown. Muncy, Jim; Muncy, James A. // Advances in Consumer Research;2005, Vol. 32 Issue 1, preceding p1 

    An obituary is presented for Kathy Brown, the Conference Coordinator for the Association for Consumer Research (ACR).

  • Product Assortment and Variety-Seeking in Consumer Choice. Chernev, Alexander; McAllister, Leigh // Advances in Consumer Research;2005, Vol. 32 Issue 1, p119 

    This article provides an overview of a session about product assortment and variety-seeking in consumer choice. The research Decision Focus and Consumer Choice Among Assortments, by Alexander Chernev demonstrated that choice among assortments is a function of consumers' decision focus and, in...

  • Improving Preference Assessment through Pre-exposure to Attribute Levels. Carlson, Kurt A.; Bond, Samuel D. // Advances in Consumer Research;2005, Vol. 32 Issue 1, p205 

    This article introduces a technique for improving consumers' preference assessment by reducing the influence of context on preferential choices. The authors propose that a decision maker who is exposed to relevant attribute levels will form spontaneous valuations, which will insulate the...


Read the Article


Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics