TITLE

Hitting the New Demographic

AUTHOR(S)
Van Horn, Austin
PUB. DATE
August 2008
SOURCE
Response;Aug2008, Vol. 16 Issue 9, p49
SOURCE TYPE
Periodical
DOC. TYPE
Article
ABSTRACT
The article focuses on the importance of new demographics in the advertising industry. It relates on the beginning of advertising businesses which defines target consumers through several criteria. These demographics are not limited to age, gender, income, race and geography. However, a new demographic emerged which describes the ability of the consumers to use technology and respond to advertising particularly on the technical ability level.
ACCESSION #
33939064

 

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