Hitting the New Demographic

Van Horn, Austin
August 2008
Response;Aug2008, Vol. 16 Issue 9, p49
The article focuses on the importance of new demographics in the advertising industry. It relates on the beginning of advertising businesses which defines target consumers through several criteria. These demographics are not limited to age, gender, income, race and geography. However, a new demographic emerged which describes the ability of the consumers to use technology and respond to advertising particularly on the technical ability level.


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