Number portability unsettles telcos

Hicks, Robin
June 2008
Media: Asia's Media & Marketing Newspaper;6/26/2008, p23
The article reports that Singaporean telecommunications company StarHub has launched its "Freedom movement" advertising campaign. The campaign promotes the free mobile services offered by the company which would provide unlimited calls, text messages and MMS for three months. According to the author, StarHub's move aims to take advantage of the mobile number portability policy implemented on June 13, 2008.


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