Theodore, Sarah
June 2000
Beverage Industry;Jun2000, Vol. 91 Issue 6, p78
Trade Publication
Reports on the licensing agreement made by Triarc Beverage Group that will leverage its Snapple brand. Snapple flavors used for hard candies, jelly beans, pectin-based soft candies and gummy candies; Marketability of Snapple products due to name recognition; Suitability of Snapple flavors on candies; Appeal of certain flavors to adult market.


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