Wanted: Compulsive consumers

Hofman, Mike
August 2000
Inc.;Aug2000, Vol. 22 Issue 11, p29
Focuses on the Crazy Bones, a toy product from Toy Craze Inc. How Scott Harris started the Toy Craze company; Factors that contributed to the success of Crazy Bones; Advertising strategy of the company. INSETS: Buying John Malkovich;Welcome to the dollhouse.


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