TITLE

Wanted: Compulsive consumers

AUTHOR(S)
Hofman, Mike
PUB. DATE
August 2000
SOURCE
Inc.;Aug2000, Vol. 22 Issue 11, p29
SOURCE TYPE
Periodical
DOC. TYPE
Article
ABSTRACT
Focuses on the Crazy Bones, a toy product from Toy Craze Inc. How Scott Harris started the Toy Craze company; Factors that contributed to the success of Crazy Bones; Advertising strategy of the company. INSETS: Buying John Malkovich;Welcome to the dollhouse.
ACCESSION #
3392176

 

Related Articles

  • Building Strong Bones. Lefton, Terry // Brandweek;09/27/99, Vol. 40 Issue 36, p52 

    Focuses on the marketing campaign used by Toy Craze for their Crazy Bones toys. Brief description of the toys; Posted sales of the toy in 1998; Reason for the marketing success of Crazy Bones; Estimated advertising expenses of the company.

  • Toy Craze's bones scare up big sales. Hardin, Angela Y. // Crain's Cleveland Business;07/26/99, Vol. 20 Issue 30, p2 

    Reports on the marketing strategies of Toy Craze Inc. of Bedford, Ohio. Product licensing to manufacturers as a marketing tool; One-on-one grassroots marketing; 1999 marketing budget; Unveiling of other products at the American International Toy Fair in New York; Focus on collectibles; 1998...

  • Crazy Bones. Freeman, Laurie // Advertising Age;6/28/1999, Vol. 70 Issue 27, ps26 

    Profiles Jerry Preyss, Toy Craze partner and president of Playground Advertising. Marketing strategy for the miniature collectible plastic figures of the 5-to-12-year-old set; Sales.

  • burn, baby, BURN. Purugganan, Alex; Smith, Devlin // Entrepreneur;Jun2000, Vol. 28 Issue 6, p76 

    Provides information on the top 100 fast-growing entrepreneurial businesses in the United States for year 2000, as surveyed by the `Entrepreneur' periodical and Dun & Bradstreet. Prosys Information Systems in Norcross, Georgia; Toy Craze Inc. in Cleveland, Ohio; Source One Spares Inc. in...

  • Late news. Bullard, Stan; Hardin, Angela Y.; Stacklin, Jeff // Crain's Cleveland Business;02/14/2000, Vol. 21 Issue 7, p1 

    Reports on business-related developments in Cleveland, Ohio, for the week of February 14-20, 2000. Includes Coral Co.'s redevelopment plans at Cedar Center shopping center; Toy Craze Inc.'s deal with McDonald's Corp.; Sherwin-Williams Co.'s plans to relocate the research and development team of...

  • Strike it Niche! Neal, Victoria // Entrepreneur;Aug1999, Vol. 27 Issue 8, p192 

    Highlights several product trends in the United States. Details on the GoGo's Crazy Bones plastic figurines, licensed and distributed by Cleveland's Toy Craze Inc.; Services offered by Fritz's The Ultimate Grooming Experience for men; Design and features of the personalized caskets from...

  • 3rd Francesca to open in Chicago.  // Nation's Restaurant News;2/27/95, Vol. 29 Issue 9, p11 

    Reports that Scott Harris, chef-owner of two popular Italian restaurants in Chicago and suburban Naperville, will open a third one in the spring of 1995 in north suburban Northbrook.

  • Tranquility. Harris, Scott // 21st Century;Sep91, Vol. 3 Issue 1, p17 

    The article presents the poem "Tranquility," by Scott Harris. First Line: Tall trees; Last Line: A single loon cries, breaking the silence.

  • Class notes.  // St. Charles Journal;10/3/2012, Vol. 47 Issue 40, pA5 

    The article offers class news briefs as of October 2012 including the title of Certified Master Athletic Administrator gained by Francis Howell Central (FHC) High School activities director Scott Harris and new General Education Development (GED) classes at St. Charles County (SCC), Missouri.

Share

Read the Article

Courtesy of THE LIBRARY OF VIRGINIA

Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics