July 2008
Las Vegas Business Press (10712186);7/21/2008, Vol. 25 Issue 29, pP8
The article discusses the business situation of the Maui Wowi coffee house franchise owned by Paul Goldberg and Jeff Goldberg. The entry notes that a challenge of the franchise is to be positioned as an alternative to Starbucks under a limited marketing budget. It cites that the slow economy has also hurt the franchise by depleting consumer spending power. It mentions the strategies that Goldberg initiated for the franchise such as furnishing the store with tables and rattan love seats to create a homey atmosphere, and inviting writers groups to meet.


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