Will Koch: CEO of Holiday World & Splashin' Safari

Hromadka, Eric
July 2008
Indiana Business Magazine;Jul2008, Vol. 52 Issue 7, p12
The article provides information on Will Koch, chief executive officer (CEO) of amusement and water park Holiday World & Splashin' Safari in Evansville, Indiana. Koch, who grew up in the family business, started working in the park as a costumed character when he was just ten years old and took over as CEO in 2003. Koch says that the key to continued growth has been keeping the proper services for the park's customers, particularly families.


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