TITLE

For the record

PUB. DATE
July 2000
SOURCE
Advertising Age;7/31/2000, Vol. 71 Issue 32, p52
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article presents advertising news briefs for the week ended July 31, 2000. MetLife has appointed BrightHouse to review its marketing initiatives. Arnold Communications was selected by Alcatel to handle its creative and media strategy. A company was formed by Joel Hochberg known as AdHoch Consulting. The European Commission has announced the need for applications and agencies for an anti-smoking campaign.
ACCESSION #
3385006

 

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