For the record

July 2000
Advertising Age;7/31/2000, Vol. 71 Issue 32, p52
Trade Publication
The article presents advertising news briefs for the week ended July 31, 2000. MetLife has appointed BrightHouse to review its marketing initiatives. Arnold Communications was selected by Alcatel to handle its creative and media strategy. A company was formed by Joel Hochberg known as AdHoch Consulting. The European Commission has announced the need for applications and agencies for an anti-smoking campaign.


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