Chicago suburb launches ads against e-commerce

Fitzgerald, Kate
July 2000
Advertising Age;7/31/2000, Vol. 71 Issue 32, p46
Trade Publication
The article reports on the launch of a cable television advertising campaign in Niles, Illinois which highlights the virtues of shopping in stores and the risk associated in shopping through the Internet. Key issues discussed include fraud and lost state tax revenue in the Internet industry and forecasts of tax revenue losses by local governments relevant to the popularity of Internet shopping.


Related Articles

  • Broadband Advertising Takes Flight. Mandese, Joe // Broadcasting & Cable;2/7/2005, Vol. 135 Issue 6, p18 

    Forecasts the growth of broadband commercials. Revenue of broadband advertising in 2004; Implication of broadband advertising for TV spots; Similarities between broadband video advertising and TV spots; Factors that hinder advertisers to embrace broadband advertising.

  • Online TV ad spend of $10bn by 2011 still dwarfed by broadcast. Bearne, Suzanne // New Media Age;8/2/2007, p13 

    The article focuses on a report by Understanding & Solutions which revealed that up to $10 billion is forecasted to be spent on Internet television advertising by 2011. The consultancy expects the figure to account for approximately a fifth of all Internet advertising, which is expected to be...

  • Sorting out dot-com fallout. Phipps, Jennie L. // Electronic Media;12/11/2000, Vol. 19 Issue 50, p40 

    Focuses on the failure of online advertising due to unrealistic expectations. Difference between online and traditional advertising funding models; Reaction of people involved with online entertainment start-ups.

  • Do ad breaks have a place online? Webdale, Jonathan // New Media Age;10/28/2004, p14 

    This article examines the viability of transposing television's traditional spot advertising model to the Web. Colin Ramsay, interactive TV head of online sales at Eyeblaster, said using VideoClip technology will allow it to offer a more TV-like experience to site visitors. He also claimed it...

  • Cable, Web Bright Spots In a Sluggish Ad Market. Haugsted, Linda // Multichannel News;6/11/2007, Vol. 28 Issue 24, p19 

    The article reports that cable and Internet advertising sales figures in the U.S. increased in the first quarter of 2007 compared to the same period of the previous year, according to data from TNS Media Intelligence. The growth of cable television was attributed to the ability of niche networks...

  • Upfront flawed, but invaluable.  // Advertising Age;5/15/2000, Vol. 71 Issue 21, ps6 

    Presents a discussion at a forum on upfront advertising comprised of six television media executives and a reporter from `Advertising Age' magazine. Outlook for the upfront market; Sensibility of spending large amounts such as 10 billion dollars in three days on upfront advertising; Concept...

  • Uncertainty dogs digital ads. Singh, Sonoo; Hilsdon, John // Marketing Week;6/7/2001, Vol. 24 Issue 17, p42 

    Discusses the caution taken by advertisers in using digital television as an advertising medium. Popularity of Digital TV among British subscibers; Performance of major digital TV providers; Consumer knowledge regarding interactive TV; Agencies offering interactive TV advertising services.

  • Misspend Billions, Repeat. Shields, Mike // Brandweek;2/23/2009, Vol. 50 Issue 8, Special Section p2 

    The author argues that many of the billions of dollars spent on television advertising are wasted. In an age of fragmented viewing audiences in which 30% of homes own digital video recorders, the impact of television advertising continues to decline. Instead, the author recommends that large...

  • Second opinion. Pinkess, Andrew // Revolution (14605953);Dec2008, p18 

    The author comments on a 2008 survey done by Tuned In Research of young people who watch television (TV) and browse the Internet simultaneously. He cites that the research does not provide a progressive perspective but just presents a snapshot. He also mentions that the survey overlooked the...


Read the Article


Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics