TITLE

Text demands respect on the Web

AUTHOR(S)
Goldsborough, Reid
PUB. DATE
July 2000
SOURCE
Advertising Age;7/31/2000, Vol. 71 Issue 32, p44
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article comments on the factors that has made the Web site effective for advertisers and advertising agencies in the United States. A study has revealed the importance of the site's content over its style and image. Key issues discussed include the reading habits of Web users, the importance of the conciseness of Internet writing and methods for building an effective site.
ACCESSION #
3385002

 

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