TITLE

BREAKING NEWS

PUB. DATE
July 2000
SOURCE
Advertising Age;7/31/2000, Vol. 71 Issue 32, p38
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article presents news briefs relevant to advertising in the United States compiled as of July 31, 2000. Advertisers have participated in an ewireless' information service. Anna Zornosa has been appointed to the position of president of Topica. Prodigy Communications Corp. has partnered with CarSmart.com. "Men's Health" magazine has announced plans for an interactive online style guide.
ACCESSION #
3384992

 

Related Articles

  • BREAKING NEWS.  // Advertising Age;7/31/2000, Vol. 71 Issue 32, p38 

    The article presents news briefs relevant to advertising in the United States compiled as of July 31, 2000. Advertisers have participated in an ewireless' information service. Anna Zornosa has been appointed to the position of president of Topica. Prodigy Communications Corp. has partnered with...

  • Prodigy does on-air live ads. Petersen, Lisa Marie // Brandweek;10/18/93, Vol. 34 Issue 42, p8 

    Reports on Prodigy Services Co.'s live advertising campaign for its Prodigy '94 service during professional football games and cable news programs. Search for an unknown comedian to star in ad-lib commercials that will show how quickly and easily a variety of information can be accessed through...

  • Prodigy review whittled to 4. McCarthy, Michael; Commiteau, Jennifer // Adweek Western Edition;06/30/97, Vol. 47 Issue 26, p36 

    Presents information on Prodigy Services Company which is in the process of reviewing persons to handle its advertising account. Names of agencies which are the most likely to acquire the account; When the decision for the account is expected to be made.

  • Retooled Prodigy goes for newbies. Hodges, Jane // Advertising Age;10/21/1996, Vol. 67 Issue 43, p12 

    Reports that Prodigy will back its relaunch as an Internet-based service with a branding campaign. Campaign targeted to online beginners; Details on the advertisements; Cost for the service.

  • Prodigy boasts it's the next big thing. Fahey, Alison // Advertising Age;4/13/1992, Vol. 63 Issue 15, p44 

    This article reports that Prodigy Services Co. has begun a major print advertising campaign to advertisers about online information services. The company has run trade campaigns before but Program Manager Steve Hein said that this effort is the biggest and most extensive advertising campaign....

  • CompuServe turns to CPMs. Hodges, Jane // Advertising Age;4/29/1996, Vol. 67 Issue 18, p36 

    The article reports on move of the CompuServe online service to the cost-per-thousand-based (CPM) advertisement pricing. The service will offer a price model based on gross rating points, CPM and click-through data. Other companies with the same pricing structure include America Online and...

  • Prodigy 'magazine'? Johnson, Bradley // Advertising Age;11/11/1991, Vol. 62 Issue 48, p2 

    Reports on the plan of U.S. advertisement-supported online computer service provider Prodigy Services Co. to be classified as a magazine and have its circulation validated by the Audit Bureau of Circulations. Potential implication of the move; Business operations of the firm; Significance of...

  • AOL and CompuServe reboot marketing plans. Hodges, Jane // Advertising Age;5/19/1997, Vol. 68 Issue 20, p16 

    Reveals that both America Online (AOL) and CompuServe are planning a return to marketing in 1997. AOL's interim television effort to boost its brand; CompuServe's first member-recruiting efforts since closing WOW! to retain its customers; Print campaign for Prodigy.

  • Ad Age, Prodigy team up.  // Advertising Age's Business Marketing;Jan1994, Vol. 79 Issue 1, p2 

    Reports that Prodigy Services Co. and `Advertising Age' have introduced an `Advertising Age,' Prodigy edition.

Share

Read the Article

Courtesy of THE LIBRARY OF VIRGINIA

Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics