TITLE

Schultz takes Initiative with move to global CEO

AUTHOR(S)
Halliday, Jean
PUB. DATE
July 2000
SOURCE
Advertising Age;7/31/2000, Vol. 71 Issue 32, p37
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article reports on the appointment of Lou Schultz to the position of global chairman at Initiative Media in the United States. Schultz's plans for the company include the increase in profits and revenue. His mission was to change the corporate culture of Initiative and make the agency more strategic in planning all forms of communication using traditional and non-traditional media.
ACCESSION #
3384987

 

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