Buying on a budget

Neff, Jack
July 2000
Advertising Age;7/31/2000, Vol. 71 Issue 32, special section ps20
Trade Publication
The article discusses ways by which mid-market advertisers in the United States spread their brand message on television advertising even with limited advertising budgets. 1-800-Contacts has announced its purchase of advertising space on the TV program "Who Wants to Be a Millionaire." Trends in mid-market advertising has led to the increase in the rates for television advertising.


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