TITLE

Reality media hit back shop

AUTHOR(S)
Hill, Julianne
PUB. DATE
July 2000
SOURCE
Advertising Age;7/31/2000, Vol. 71 Issue 32, ps18
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article focuses on the use of the so-called people meters to monitor media exposure of consumers in the United States. Key issues discussed include the allure of people meters for media buyers and advertisers who seek more and better audience information, methods and processes by which media companies measure various audiences citing how they may use people meters to manipulate information.
ACCESSION #
3384983

 

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