TITLE

Print media take giant tech step

AUTHOR(S)
Calvacca, Lorraine
PUB. DATE
July 2000
SOURCE
Advertising Age;7/31/2000, Vol. 71 Issue 32, ps14
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article focuses on interest of advertisers in technology which allows newspaper and magazine readers to use scanners to surf off the page and onto the Internet in the United States. Ford Motor Co. has launched an initiative with Delta Airlines to use a scanning technology for advertising. DigitalConvergence has announced plans to distribute scanners through various publications.
ACCESSION #
3384981

 

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