OMD wrestles with its three-way calling

July 2000
Advertising Age;7/31/2000, Vol. 71 Issue 32, ps10
Trade Publication
The article presents an interview with executives of the media planning company Optimum Media Direction USA (OMD) in the United States. The executives expressed their knowledge and views about the company, how entertainment marketer Guy McCarter was appointed to join the company, its media buying operation and the advantages of consolidating its radio buying operations.


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