TITLE

Radio connects for Web planners

AUTHOR(S)
Beeler, Amanda
PUB. DATE
July 2000
SOURCE
Advertising Age;7/31/2000, Vol. 71 Issue 32, ps8
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article presents a case study of Internet company Nortel Networks which sought to market itself using radio spots in the United States. Nortel has used Westwood One to launch a weekly radio vignette featuring "Fast Company" magazine founder Alan Webber. Reportedly, the integration of multiple media has helped elevate Nortel's exposure.
ACCESSION #
3384979

 

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