TITLE

Loosening the grasp of 30-second spots

AUTHOR(S)
Tiegel, Eliot
PUB. DATE
July 2000
SOURCE
Advertising Age;7/31/2000, Vol. 71 Issue 32, ps6
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article discusses the interest of advertisers and media planners in finding applications for advertising in personal video products, such as personal video recorders, the Internet and a television screen in the United States. Procter & Gamble Co. has announced the testing of the TiVo system and has revealed information about how consumers view commercials on time-shifted programming devices.
ACCESSION #
3384978

 

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