TITLE

In today's high-speed economy, a new model boutique agency

AUTHOR(S)
Rothenberg, Randall
PUB. DATE
July 2000
SOURCE
Advertising Age;7/31/2000, Vol. 71 Issue 32, p30
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article focuses on the business success of the New York-based consulting and advertising firm, Shepardson, Stern & Kaminsky, which evolved from the Sawyer/Miller Group political consultancy firm. The agency describes an integrated marketing approach for promotion focused on Internet marketing.
ACCESSION #
3384972

 

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