Hot food idea needs a spark

July 2000
Advertising Age;7/31/2000, Vol. 71 Issue 32, p28
Trade Publication
The article comments on trends in functional foods marketing and advertising in the United States. Trends in the industry highlight the focus of strategies for the elderly consumer market. Campbell Soup Co. and Kellogg Co. bailed out on their failed Intelligent Quisine and Ensemble Lines and McNeil Consumer Products scaled back Benecol which was originally conceived as a Healthy Choice-style megabrand to a single spread line.


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