TITLE

Hot food idea needs a spark

PUB. DATE
July 2000
SOURCE
Advertising Age;7/31/2000, Vol. 71 Issue 32, p28
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article comments on trends in functional foods marketing and advertising in the United States. Trends in the industry highlight the focus of strategies for the elderly consumer market. Campbell Soup Co. and Kellogg Co. bailed out on their failed Intelligent Quisine and Ensemble Lines and McNeil Consumer Products scaled back Benecol which was originally conceived as a Healthy Choice-style megabrand to a single spread line.
ACCESSION #
3384962

 

Related Articles

  • Nutraceuticals in the United States.  // Nutraceuticals Industry Profile: United States;November 2004, p1 

    Presents a profile of the Nutraceuticals industry in the United States. Background on Datamonitor, a business information company specializing in industry analysis; Executive summary of the industry; Market overview; Market value; Market segmentation; Competitive landscape; Leading companies in...

  • Campbell Soup discontinues IQ.  // Prepared Foods;Jun98, Vol. 167 Issue 6, p38 

    Reports that Campbell Soup Company has discontinued its Intelligent Quisine (IQ) meal program. Target consumer for the product; Reason for taking the product off the market; Amount spent by the company for the creation of IQ.

  • FOOD. Thompson, Stephanie // Advertising Age;1/1/2001, Vol. 72 Issue 1, p14 

    The article presents several market projections for the food industry of the U.S. in 2001. Key issues discussed include expectations of an increase in advertising spending due to brand denigration and mergers in 2000 and the marketing plans of companies including such as Campbell Soup Co.,...

  • Untitled.  // In-Store Marketing;Jul2002, p7 

    Presents updates on marketing in Great Britain as of July 2002. Information on the Winders Keepers promotional campaign of Kellogg's; Deal signed by Safeway with the Media Vehicle; Launching of a line of sippable soups from Campbell's.

  • Kellogg Announces Retirement, Executive Shuffle.  // Food Processing (00156523);Sep2013, Vol. 74 Issue 9, p23 

    The article announces personnel changes at the food manufacturing firm Kellogg Co. as of September 2013 including the appointment of Paul Norman replacing its retiring president Brad Davidson, and the release of the Fresh-Brewed Soup K-Cup packs from Campbell Soup Co. in 2014.

  • Campbell has new soup slogan.  // Marketing News;10/25/93, Vol. 27 Issue 22, p1 

    Reports on Campbell Soup Co.'s introduction of its soup product slogan. Debut on national television; Rank of Campbell among American food companies; Value of the soup industry.

  • A recipe for success? Heller, Adam // China Business Review;Jul/Aug93, Vol. 20 Issue 4, p30 

    Focuses on the marketing strategy of the American firm Campbell Soup Co. in China. Hong Kong research and development (R&D) center; Guangzhou office for marketing, sales and distribution; Cross-cultural differences; Marketing of soups as cooking aids instead of replacements for home-made meals;...

  • Campbell bolsters premium tier. Thompson, Stephanie // Brandweek;06/30/97, Vol. 38 Issue 26, p3 

    Reports on the adverstising of Campbell Soup Company's tier of its product line with premium Pace salsa with cilantro and other flavor of its Joseph A. Campbell premium soups. What media of adverstising is used and when this will occur; Product categories; Comments form a Campbell spokesperson.

  • Campbell's soup reheats `M'm! M'm!' Wilke, Michael // Advertising Age;9/4/1995, Vol. 66 Issue 35, p36 

    Informs about Campbell Soup Company's media campaign for its red-and-white soups. Market for Campbell's brand; Plans of Campbell to expand internationally; Views of Campbell CEO, David Johnson; Details.

Share

Read the Article

Courtesy of THE LIBRARY OF VIRGINIA

Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics