Auto lube marketer takes direct TV route

Beeler, Amanda
July 2000
Advertising Age;7/31/2000, Vol. 71 Issue 32, p24
Trade Publication
The article reports on the launch of direct response television advertisements by Prolong Super Lubricants in the United States. The company aims to promote a lifetime engine warranty through the television commercials. In-store sales promotion initiatives were also launched which were handled by agency, Century DR.


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