TITLE

Auto lube marketer takes direct TV route

AUTHOR(S)
Beeler, Amanda
PUB. DATE
July 2000
SOURCE
Advertising Age;7/31/2000, Vol. 71 Issue 32, p24
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article reports on the launch of direct response television advertisements by Prolong Super Lubricants in the United States. The company aims to promote a lifetime engine warranty through the television commercials. In-store sales promotion initiatives were also launched which were handled by agency, Century DR.
ACCESSION #
3384959

 

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