inside line

July 2000
Advertising Age;7/31/2000, Vol. 71 Issue 32, p22
Trade Publication
Presents news briefs relevant to advertising compiled as of July 31, 2000. Grey Direct and e-mail marketer ClickAction created a joint venture to implement e-mail campaigns for Grey's clients. Equifax and R.L. Polk & Co. has partnered to create marketing products for the automotive industry. Response Marketing Group conducted a study on direct response advertising on radio.


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