Institute's class project shows Chicago group direct options

Beeler, Amanda
July 2000
Advertising Age;7/31/2000, Vol. 71 Issue 32, p22
Trade Publication
The article reports on the benefits of a donation of direct marketing expertise to the nonprofit organization in the United States, Scholarship & Guidance Association in increasing response rates to its fund-raising mailers. The association was the beneficiary of a case study by students at DePaul University's Institute for Interactive & Direct Marketing.


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